Binance announced Thursday that it has signed an exclusive, multi-year partnership with football superstar Cristiano Ronaldo to create a series of NFT collections and introduce the new Internet “web3” to its millions of customers and fans. The first collection, scheduled to launch in late 2022, will feature iconic models created in collaboration with Ronaldo.
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” said Ronaldo. “I know the fans are going to enjoy the collection as much as I do.”
Other sports stars such as Neymar and Serena Williams have already shown their interest in NFTs by announcing their membership in the “Bored Ape Yacht Club”. Serena Williams has already linked her name to that of NFT by joining as an “advisor” and investor in the French start-up Sorare.
“Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work,” said Binance Founder and CEO “CZ” (Changpeng Zhao). “We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”
After generating $ 44.2 billion in 2021, the NFT market experienced a 75% decline in spending volume between February and mid-April, according to consulting firm Chainalysis. No details were given on the amount of the partnership between Cristiano Ronaldo and Binance.
