As Roma has found a new partnership that comes from the cryptocurrency sector. The brand is DigitalBits, a blockchain network that controls the XBD cryptocurrency. It was the same DigitalBits, with a video published on Twitter, to formalize the new collaboration. The publication took place precisely in the same moments in which the brand was shown, alongside New Balance and Hyundai, in the billboards of the first press conference of the new coach, Josè Mourinho.
It is not the first partner in the blockchain world for the football team, in fact a three-year agreement has already been signed with the fan engagement platform Iqoniq.
