Walking in the center of Rome, scrolling through the windows you can come across a new bar. At first glance, only its elegance might catch the eye, but pausing in a more in-depth analysis you will notice inside it some particular symbols and acronyms, unknown to majority of people. Symbolism and cryptic language are not involved, but cryptocurrencies and blockchain.
Coinbar it’s an exchange lauched in 2019, the year before pandemic, when no one could imagine what would happen after a short time and the cryptocurrency market was in a time of expansion. It’s the first project that combines the versatility of a traditional meeting place that proceeds in line with the real economy like a bar, combined with the fintech world. It is a new chapter in human evolution represented by blockchain technology, which allows the purchase and exchange of cryptocurrencies.
The Coinbar is the first of the physical points of Coinbar S.p.a., a company born in from the intuition of a consortium of Italian entrepreneurs and professionals, active in different fields, but all fascinated by the world of blockchain. The Blockchain has been recognized within the Italian legal system with Law of 11 February 2019 and it’s in continue expansion, and Coinbar has obtained the necessary authorizations to operate regularly in the European Community in the cryptocurrency sector. The world of cryptocurrencies – which are openly being studied by financial and state bodies – is still exploited and understood by a few people and exclusively through virtual web platforms, accessible only to those with a certain technological competence but often difficult also for who defines himself as an expert. How to bring the majority of people closer to an inevitable transition? By incardinating this transition in everyday life, in familiar, normal, usable contexts. And where to find this crasis? In the bar indeed, especially if the bar is not just this. Aaccessible only to those with a certain technological competence but often difficult even for those who define themselves as experts. How then to bring the vast majority of people closer to an inevitable transition? By incardinating this transition in everyday life, in familiar, normal, usable contexts. And where to find this crasis? In the bar indeed, especially if the bar is not just this.accessible only to those with a certain technological competence but often difficult even for those who define themselves as experts. How then to bring the vast majority of people closer to an inevitable transition? By incardinating this transition in everyday life, in familiar, normal, usable contexts. And where to find this crasis? In the bar indeed, especially if the bar is not just this.
Entering in Coinbar we find ourselves in a room connected to a wider ecosystem of payments that refer to a Bitcoin and other cryptocurrency exchange, with which it will also be possible to pay at the cashiers, as well as buy them and trade by registering on the platform Coinbar.io. So, if you do not know the topic addressed, it could happen that you do not notice anything in particular, apart from the distinctive symbol of Bitcoin here and there and these strange acronyms on the walls such as that of BTC, ETH and other well-known cryptocurrencies. If this world is known, however, but has not yet heard of the project in question, it is easy to accuse a dejavou.
Coinbar is a scalable format created with the idea of adapting to the cosmopolitan reality of the major metropolises, is only the first of a series of physical points that we intend to develop also in franchising. Given the transnational nature of cryptocurrencies, the expectation is that Coinbar can be opened all over the world. The heart of the business remains the exchange, which has already been online and operational for a year and its emanation on the territory are the bar-bistros that characterize its disruptive element compared to all the other competitors.
Another peculiarity of the Coinbar is the attention to quality. Initially focused on the choice of collaborators for the various areas of expertise, this immediately translated into meticulous attention to the choice of raw materials and products to be used in the physical point. In fact, the Rome restaurant uses many zero kilometer and organic farming products, a choice that will have to be repeated for the next openings to contribute – in its own small way – to the great challenge of sustainability and the promotion of a healthy lifestyle, which will have to necessarily accompany the progress that directs us through this industrial revolution.
